ICDL's Full Range of Workshops
Customer expectations are changing faster today than at any time before. Why, because of the vast amount of easily accessible data. Data on you, your competition, pricing, industry trends etc. No one is more than 5 mouse clicks away from whatever they need to know. As a result, customer expectations are rising, and will continue to rise at ever increasing rates. Traditional sales approaches cannot cope with this level of complexity. Being better at selling your product or service is no longer enough. Customers today want more. They want you to help them deliver better offerings to their clients. The organisations that understand and deal with them in this way will be the winners. The rest will become commodities.
ICDL's advanced customer-centric sales approach will enable you to become, or stay, a leader in your marketplace. Take a look at our workshops (available in both Public and Private Sector formats) below:
Strategic Marketing Workshops
- Group Dynamics
- Research for Marketers
- Market Value Analysis
- Offering Analysis
- Channel Dynamics
- Partnership Dynamics
Account Management Workshops
- Key Account Management
- Strategic Sales Research
- Opportunity Creation
- Advanced Group Communications
- Channel Dynamics
- Partnership Dynamics
- Political Dynamics
- One-on-one Communications
Sales Training Workshops
- Positioning Value into the SMB market
- Managing the Channel for Success
- Value Positioning MasterClass
- Advanced Value Positioning - Selling to Business
- Advanced Value Positioning - Selling to Public Sector
- Value Positioning - Selling to Business
- Value Positioning - Selling to the Public Sector
- Introduction to Value Positioning
- Positioning Value over the phone
- Political Dynamics
- One on one Communications
Coaching & Consultancy
Research & Knowledge
SUCCESSFUL EXECUTIVE SELLING
lies at the core of ICDL's thinking.
Differentiation from an ever growing band of global competitors can no longer be achieved through better positioning of product, service or solution, so your approach to selling has to change [+]
ICDL'S RecruitSMART PROGRAM
ensures successful recruitment of fully trained and capable Executive level sales people.
If Executive level selling is key to successfully differentiating your company and growing EBIT, yet sales people of this calibre are rare - how can I achieve success? [+]