Win New Business Without Eroding Margins
In a world of increasing competition and reducing differentiation many companies are finding it harder to justify to new customers why they should buy from them. The issue always seems to end up at price. Why? Because the customer cannot see any other reason why they should select one company over another.
There is only one way this issue can be overcome. evidence to your customer why they should buy from you rather than anyone else. Sounds obvious? Well it is, but obvious is not always easy!
ICDL specialises in helping organisations better position their Value and through this, evidence their differentiation to their customers resulting in more wins, more often from more customers. Value is the energy that drives business growth. When you can prove to your customers that you have capabilities that will deliver competitive advantage to their organisation, you have created Value in their minds. You have also opened the door to sales opportunities that are easy to win and that deliver higher Value to your business, as well as to your customers.
ICDL has developed a number of workshops (both Private and Public Sector formats are available) to enable organisations to win new business, without competing on price.
Click on the links below to see how ICDL can start to help your organisation today:
- Win New Business Without Eroding Margins
- Effectively Position the Value of your Offering
- Take Control of Your Sales Pipeline
- Invest Precious Resource In Only The Best Opportunities And Grow EBIT
- Sell Comfortably At The Executive Level And Increase Customer Loyalty and Advocacy
- Increase Value For You And Your Customers Through Your Channel Partners
- Take Control of Tendering, Win Most of What You Bid, Reduce Costs per Bid
Related downloads:
Related workshops:
- Value Positioning
- Advanced Value Positioning
- MasterClass Positioning
- Value over the phone
- Political Dynamics
- One-on-One Communications
SUCCESSFUL EXECUTIVE SELLING
lies at the core of ICDL's thinking.
Differentiation from an ever growing band of global competitors can no longer be achieved through better positioning of product, service or solution, so your approach to selling has to change [+]
ICDL'S RecruitSMART PROGRAM
ensures successful recruitment of fully trained and capable Executive level sales people.
If Executive level selling is key to successfully differentiating your company and growing EBIT, yet sales people of this calibre are rare - how can I achieve success? [+]