

In Executive selling, the outcome is virtually always dependant on the capability of the lead sales person to create a stronger Brand perception in the minds of all the key individuals in the customer than their competitors.
The higher the investment any given sales process demands, the more the responsibility for success or failure rests on the lead individual in the sale. The lower the investment in any given sale, the bigger the role the corporate image and Brand can play.
This is why having the best individuals is critical path for organisations that sell into the Enterprise space and vitally important for many others.
Today, Executive selling skills are also required for Public Sector and Defence markets as the Global Sourcing initiatives introduced here by procurement departments have driven global competition and global opportunities to a new level of complexity.
The challenge however is that finding these top individuals is becoming ever harder as more organisations realise the simple fact that they are fundamental to success in 21st Century Enterprise selling. Shortage is driving salaries sky high and scarcity is forcing organisations to accept second best.
This no longer need be the case!
Driven by the outstanding success of our Enterprise Sales programmes, ICDL has launched a completely new offering - Recruit SMART Executive Selling. This programme assists organisations to select and hire only the best individuals for their needs through high impact assessment centres and much more.
Following assessment, the individual can be placed directly into the organisation for in-house development, or uniquely, inducted over a 12 month programme, guided and run by ICDL's own experts. The result of ICDL's programme is that the candidate develops over this period into an Executive level sales person, confident and comfortable selling at the very top of the tree; understanding exactly what value to position to your customer, why, when and to whom; able to create dynamic partnerships that enhance value for you and your customers and fully capable of optimising the positioning of your Brand with all the key players at the customer's top table and in your marketplace generally.